About us

I have spent 25 years within the field management industry – initially as an interviewer and progressing through to Field Manager. This gives me an unrivalled understanding of how the qualitative recruitment business really works.

I have been the Field Development representative for both the AQR, and also MRS Training Liaison Committee. My responsibility on these committees was to ensure that new thinking and standards in the field sector were quickly adopted by the industry as a whole.

I run regular training courses in field management for the AQR and recruits for both in house moderators as well as independent research companies. Sally brings this wealth of experience to the industry, in order to deliver a client friendly, high quality recruitment service to the wider marketing and research industries.

I started my own career with Burke RSL, as a Telephone Supervisor, then progressed to Field Manager with Martin Hamblin, Criteria, and FML / DRSM. I have been in 'the business' for about 25 years, and having been through the various links of the research chain, feel I have the broadest possible experience to add towards every project.

As well as the above Qual Fieldwork Services, I can also take on transcription and translation services through my associates, and having worked with some of the most respected Research agencies in the industry - have 'dealings' with the Full Service, Viewing Studios and Quantitative interviewing and research.